The second day of Innovation World 2014 in New Orleans, LA kicked off in the Empire Ballroom at the Hyatt Regency! Attendees were pleasantly surprised as a group of musicians and singers took center stage; there was a violinist, a tuba player, a guitar player, and a great singer who energized the crowd. Following the NOLA-style musical performance, Ray Wang, founder of Constellation Research and Master of Ceremonies, introduced Wolfram Jost, CTO. Wolfrom's keynote was insightful and comprehensive as it introduced the first ever Digital Business Platform. His keynote ended with three main messages:

1. The digital business is a big change.

2. New adaptive applications are needed

3. In response, Software AG offers the first Digital Business Platform ever

Software AG's digital business suite is a game changer, according to Jost, and here's why. It offers

  • Acceleration development: 6 months to 6 weeks.
  • Significantly reduced latency
  • Significantly faster release cycles
  • Significant cost savings (hardware, db, app servers)
  • Significantly faster operational decisions
Next, Robert Scoble, Startup Liaison Officer of Rackspace gave an eye-opening keynote based on his new book, "The Age of Context: Mobile, Sensors, Data, and the Future of Privacy." The impact of the age of context on business is very powerful, according to Scoble, because it will give businesses deep insights into their customers. Companies will soon have so much information about their customers that they will be able to predict what they want and when. This age of context also means that we'll soon have cars that will resist thieves, be self-driving and become safer. For health, it means that we'll be living through sensors; your doctor will know if and when you get a heart attack, for example. However, all of this raises the question of privacy. Will people be okay with the amount of data that will be publicly available to companies, healthcare providers, and other parties? For the answer to this question, be sure to check out his book!After this morning's general session, attendees were off to the track sessions. Today's track sessions included customers such as: Chevron, Coca-Cola, Cognizant, and Suncor. Of course, the main thing on everyone's mind was the Customer Celebration Party at Mardi Gras World along the Mississippi River in the French Quarter of New Orleans where guests will get a behind-the-scenes look at the floats made for Mardi Gras parades. This party was a great way to unwind and connect with other conference attendees!
Tomorrow, we're looking forward to hearing Ray Wang of Constellation Research give his keynote, and listen to Michelle Shuttleworth, Director at Deloitte Consulting, LLP, our sponsor keynote, talk about Software AG's partnership with her organization. It's the last day of Innovation World tomorrow, and it's sure to be a great one!

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