Manager Global HR Communications at Software AG.
Katja is a certified Online Editor and HR & Social Media Manager. She is currently responsible for Software AG's Employer Brand “Faces” as well as writing HR-related stories internally and externally. She joined the company in 2005 as part of Software AG’s Global Marketing team.
Thought leadership is an overused term. It was invented by marketing professionals in order to thinly disguise corporate sales pitches. Businesses today do not need sales pitches. They need real use cases that show them how other innovative companies solve real world problems. They need a reality check – a digital reality check.
Beyond B2B, A Digital Reality Check is your resource where you can read, comment and contribute to thought-provoking discussions that will inspire you to achieve digitization. Leave the jargon to the marketing people.