The Rise of APIs for B2B Integration
- June 30th, 2014
- By: Navdeep Sidhu
APIs are everywhere. Companies are exposing APIs to generate new revenue streams. By exposing applications and data to the outside world via APIs, companies can monetize their existing IT infrastructure. That means they can generate additional revenue without significant investment.
Netflix has over 100,000 DVD titles that it exposes through APIs for integration with over 200 devices, including several type of mobile devices. By delivering data through APIs, Netflix not only created a new revenue stream but also became a leader in this category. Stripe is a new start up which processes payments and exposes its services via an API suite. APIs are at the front, right and center of business model transformations happening today.