I have been the CEO of Software AG for almost 14 years and in that time I have seen many changes in the world of IT.
The ongoing process of digitalization represents the fastest and most comprehensive wave of change in the IT industry.
Digital transformation is affecting all companies, all business divisions and all sectors of industry. It is robbing many management teams of their sleep, particularly in traditional, established enterprises.
At the same time it offers enormous opportunities and is the driving power in digital hotspots, from Silicon Valley to Bangalore. You can be among the winners in the digital universe, but to do that, you need a willingness to build software expertise as well as the courage to do so now.
This is what CeBIT, the world’s biggest IT exhibition, is all about —shining a spotlight on digitalization. For decision-makers from the digital industry as well as from politics and government, it is one of their key annual highlights. It offers enormous opportunities to view the latest developments up close as well as to generate new leads and expand everyone’s own networks and ecosystems.
This year’s CeBIT slogan is "d!conomy – no limits.” What this means is that digitalization has a potential which is still unfathomable. Many of the companies we are supporting on the road to digitalization are delighted about all the things they can do once digitalization has taken hold. At our stand we will be showing a number of examples which illustrate the "limitlessness" of digital transformation. Our slogan —"Unleash Your Vision!" — takes the CeBIT slogan a step further.
Although there are no limits to what digitalization can achieve, there are still companies that do not understand how to move forward. This is the biggest risk — to just sit back and do nothing. We software manufacturers have been dealing with this topic for many years now. Software can be used to map out new business models and connect the digital with the physical world. Traditional, established enterprises need to be aware of this. The task in the future is to bolster your software competence and technical expertise. The path is clear and the milestones are well-known. The only thing that needs to happen now is to implement it. There is no alternative to digitalization. Digitalization is not merely a trend – it is a paradigm shift.
At CeBIT this year we will be focusing on another important paradigm shift that is revolutionizing entire industries – the Internet of Things. At our stand we will demonstrate how IoT software solutions can change entire sectors of industry. Together with our innovation partners at Bosch, we will be showcasing our joint IoT solutions for Industry 4.0 – in keeping with the motto of “Made in Digital Germany.” Here, we are not concerned so much with the outcomes, but rather with the path our customers have taken to turn their visions into reality. The watchword in all these cases is “co-innovation.” Our message is that even traditional, conventional companies can be among the winners in the digital universe.
Please come see us at CeBIT and talk to us about your digital future.