B2B Integration Is Evolving Rapidly
- June 20th, 2014
- By: Scott Robinson
B2B Integration technology and methodology are undergoing rapid evolution, according to Information Week.
A number of developments in information technology are driving this evolution. In a white paper predicting the state of B2B integration over the next five years, several of these developments are cited, including the embrace of big data by trading partners; supply chain “straight-through” processing; mobile computing and real-time business processes; and a need to integrate more deeply with purchasing and field support.
Specifically, the advent of smart phones and tablets, cloud technology, social media analytics and ubiquitous CRM, and real-time connectivity across domains are developments driving B2B integration to move forward more quickly.
These changes create an evolutionary pressure on supply chain partners to grow their IT systems at a faster pace. The paper predicted three big operational shifts over the next five years:
Operational excellence. A shift from point-to-point integration between partners to real workflow, with an emphasis on reusable elements, along with commitment to high availability and integration beyond transactional data are the operational future.
Customer excellence. More rapid response to customer needs, enabled by newer messaging technologies (web services), improved business visibility and collaboration in troubleshooting customer support issues define this shift.
Support of innovation. To make this evolution a reality, a shift toward perpetual innovation and new ways of implementing processes is essential. Included in this shift are openness to social trading networks, true multi-enterprise processes, and investment in business service subscriptions to augment multi-enterprise applications.