Important trends are impacting B2B priorities and agendas
- April 6th, 2015
- By: Scott Robinson
While many of the trends in B2B, such as the use of managed file transfer and increasingly ubiquitous shared standards, may be obvious, a great many are not. The B2B landscape is changing swiftly as consumer supply and demand dynamics continue to evolve at an astonishing rate.
The International Data Corporation cites a number of less-obvious trends as important cues in B2B integration strategy and planning:
1. Consumer empowerment. The modern consumer is making increasingly informed decisions and can become well-informed faster than ever, thanks to the Internet’s easy access to information and consumer reviews of products and services;
2. The complexity of globalization. Extended communities of partners are now increasingly common in the face of the growing global economy; new markets are emerging at break-neck pace, and low-cost sourcing is increasingly common;
3. Volatile demand. The consumer’s proliferation of choices and easy access to decision-driving information have resulted in diminished brand loyalty, making supply chain performance increasingly important in product selection;
4. Accelerated business. The Internet-driven acceleration of business in all industries has increased the priority of agile performance and response in every member of the B2B supply chain.
Each of these somewhat passive realities has added to the urgency of increasing flexibility and visibility as essential steps in adapting to the evolution of the marketplace, IDC has found. As the demands and expectations of consumers are steadily ratcheting up, the internal prioritization and self-imposed discipline to answer that demand with similarly-improved performance and adaptability have become mission-critical.