Thought leadership is an overused term. It was invented by marketing professionals in order to thinly disguise corporate sales pitches. Businesses today do not need sales pitches. They need real use cases that show them how other innovative companies solve real world problems. They need a reality check – a digital reality check.
Beyond B2B, A Digital Reality Check is your resource where you can read, comment and contribute to thought-provoking discussions that will inspire you to achieve digitization. Leave the jargon to the marketing people.